Quoting Agarwal, a press release posted on a website started by the promoters and followers of Savita Bhabhi to rally against the ban, said: 'If I wanted to fight this ban with any chance of getting it overturned, I realized I could not do it under the pseudonym of Deshmukh. 'Deshmukh' is the pseudonym of Puneet Agarwal, 38, a second-generation Indian businessman based in the United Kingdom. The webmaster of the porn toon site, who went by the name of 'Deshmukh', has finally decided to come out in the open and take on the Indian information technology establishment, which banned the website from Indian cyberspace. Savita Bhabhi's father is no longer anonymous.